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MENTIONS IN MEDIA

WHAT THE PRESS HAS WRITTEN ABOUT THE KAYAK TRAIL AND THE STOCKHOLM ARCHIPELAGO.

THE KAYAK TRAIL IN THE PRESS

NATIONAL GEOGRAPHIC TRAVELLER (UK)

An expert’s guide to the best kayaking around Stockholm

Jakob, co-founder of The Kayak Trail, is featured as one of three expert kayak guides sharing their favourite spots and tips for exploring the Stockholm Archipelago. The article recommends The Kayak Trail for multi-day guided kayaking packages.

NATIONAL GEOGRAPHIC TRAVELLER (UK) — COASTAL COLLECTION 2025

These 6 coastal activities are on the rise

The Kayak Trail is featured in National Geographic’s guide to rising coastal activities worldwide. Jakob is quoted on what makes the Stockholm Archipelago ideal for kayak camping, and The Kayak Trail is described as a boutique company specialising in guided kayak and wild camping adventures.

MUCH BETTER ADVENTURES MAGAZINE

The wild kayak and hiking trail through the Stockholm Archipelago

An in-depth feature on The Kayak Trail and the Stockholm Archipelago Trail. Both co-founders Jakob and Adam are interviewed about the kayak trail, the hiking trail, the new national park, and their vision for helping people experience the archipelago.

FAMILY TRAVELLER

Fun and fairy tale moments from our family kayaking trip in Sweden

Travel writer Sam Bradley takes her family on a kayaking holiday with The Kayak Trail in the Stockholm Archipelago. A first-person account of wild camping on remote islands, discovering public saunas, and exploring the archipelago by kayak with children.

NATURE TRAVELS (UK)

Under archipelago skies: kayaking and wild camping in the Stockholm Archipelago

A feature on kayaking and wild camping in the Stockholm Archipelago, highlighting the experience of exploring the islands by kayak.

TOURISM CARES — MEANINGFUL TOURISM MAP

The Kayak Trail — featured on the Meaningful Tourism Map

The Kayak Trail is featured on Tourism Cares’ Meaningful Tourism Map for the Nordics, the only operator in the Stockholm Archipelago and one of very few in Sweden. The map highlights tourism experiences that support sustainable practices, community engagement, and environmental stewardship.

THE STOCKHOLM ARCHIPELAGO IN THE MEDIA

NATIONAL GEOGRAPHIC

Best of the World 2025

National Geographic named the Stockholm Archipelago one of its 25 “Best of the World” destinations for 2025, highlighting the new Stockholm Archipelago Trail as a reason to visit.

TIME MAGAZINE

World’s Greatest Places 2025 — Stockholm Archipelago Trail

Time Magazine named the Stockholm Archipelago Trail one of the World’s Greatest Places for 2025, highlighting its landscapes, island-hopping adventures, and commitment to sustainability. The trail connects 20 islands across 270 km of the Stockholm Archipelago.

ABC NEWS / GOOD MORNING AMERICA

National Geographic reveals “Best of the World” 2025

Good Morning America covers National Geographic’s Best of the World list, featuring the Stockholm Archipelago as one of the top destinations for 2025.

TRAVEL + LEISURE

The magic season in Sweden’s Stockholm Archipelago

Travel + Leisure explores the “magic season” in the Stockholm Archipelago. Travel + Leisure also named Nämdöskärgården National Park a Global Vision Honoree for 2026.

SMITHSONIAN MAGAZINE

How a trip to the Nordics can inspire a more meaningful way to travel

Smithsonian Magazine explores how travel in the Nordic region, including the Stockholm Archipelago, can inspire a more meaningful and sustainable approach to travel.

NACKA VÄRMDÖ POSTEN

Värmdös skärgård — ett av världens bästa utflyktsmål

The local newspaper covers the news that the Värmdö archipelago, where The Kayak Trail operates, was named one of the world’s best destinations by National Geographic.

PRESS ENQUIRIES

If you are a journalist or content creator and would like to write about The Kayak Trail or the Stockholm Archipelago, we would love to hear from you. We are happy to arrange press and media trips, either as standalone guided tours or in collaboration with other local partners. Please reach out at hello@thekayaktrail.com.